Sans Superellipse Firem 10 is a bold, very wide, low contrast, italic, tall x-height font.
Keywords: headlines, branding, logos, posters, packaging, techy, sporty, futuristic, dynamic, confident, impact, modernity, speed, tech branding, geometric unity, rounded, squared, compact apertures, angled terminals, streamlined.
A slanted sans with hefty, monoline strokes and a rounded-rectangle construction that keeps curves smooth and corners softly squared. The shapes lean forward with consistently sheared verticals, while horizontals stay stable, creating a fast, engineered rhythm. Counters tend to be compact and superelliptical, and many joins and terminals resolve into crisp diagonals rather than fully round endings, reinforcing a streamlined, aerodynamic feel. Numerals and capitals share the same rounded-square logic, giving the set a uniform, modular texture in text.
Best suited to short-to-medium display settings where its geometric personality can lead: headlines, brand marks, posters, product packaging, and tech or sports-oriented visual systems. It can also work for UI headers or labels when a strong, fast, industrial tone is desired, but its dense forms may feel heavy for long-form reading.
The overall tone is modern and performance-oriented, with a distinctly techno/sport flavor. Its forward slant and squared-round geometry read as energetic and assertive, evoking interfaces, motorsport branding, and contemporary product design.
The design appears aimed at delivering a contemporary, speed-forward sans with a unified superelliptical skeleton. By combining smooth rounded-square curves with sharp diagonal cuts and a pronounced slant, it prioritizes impact, consistency, and a futuristic brand voice.
Round letters (like O/C/G) keep a squarish silhouette, and diagonals (V/W/X/Y) appear tightly engineered for consistency rather than calligraphic variation. The punctuation and figures shown match the same sheared, rounded-square styling, supporting a cohesive display presence.