Sans Contrasted Hidy 1 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, retro, confident, playful, poster-like, chunky, attention, retro feel, brandable, display impact, graphic texture, rounded, soft corners, ink-trap-like, low apertures, compact counters.
A heavy display face with wide, blocky proportions and compact interior counters. Strokes show pronounced contrast created by deep horizontal cut-ins and teardrop-like notches, giving many letters a punched, stencil-adjacent texture while keeping outlines clean and geometric. Curves are broadly rounded with softened corners, and terminals often finish bluntly, producing a strong, steady rhythm across words. Numerals and capitals follow the same robust construction, reading as dense, graphic shapes rather than delicate text forms.
Best suited to headlines and short display settings where its dense weight and distinctive cut-ins can read clearly at larger sizes. It works well for posters, packaging, and branding marks that benefit from a retro, high-impact look; for longer passages, the tight counters and heavy color may feel visually heavy.
The overall tone feels retro and theatrical, with a bold, attention-grabbing presence suited to big statements. Its chunky silhouettes and distinctive cut-ins add a playful, slightly industrial character that can feel both nostalgic and assertive.
The design appears intended to deliver maximum impact with a memorable, carved-in texture that differentiates it from plain block sans forms. By combining wide proportions with consistent notch details and rounded geometry, it aims to create a bold, characterful display voice that remains orderly and repeatable across the alphabet and numerals.
Several letters rely on narrowed apertures and enclosed bowls, which increases the black mass and makes spacing and counters the primary drivers of legibility. The distinctive horizontal notches create a consistent motif across rounds (O/Q, C/G) and bowls (B/P/R), giving the design a recognizable signature even at a glance.