Sans Superellipse Kuju 2 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: logos, headlines, posters, packaging, ui display, techy, futuristic, friendly, sporty, clean, modern branding, digital ui, geometric softness, high impact, rounded, soft corners, square-round, modular, geometric.
A heavy, rounded sans built from squarish, superellipse-like bowls and softly radiused corners. Strokes are consistently thick with minimal contrast, and counters tend toward rounded-rectangle shapes, giving letters like O, D, P, and Q a compact, engineered feel. Terminals are blunt and smooth rather than sharp, and diagonals (V, W, X, Y) keep a sturdy, slightly chamfered presence. Lowercase forms maintain a large x-height with simple, open constructions, while figures are similarly rounded and robust, emphasizing solid silhouettes over delicate detail.
Well-suited for logos, wordmarks, and bold headlines where the rounded-rectangular geometry can become part of the brand voice. It also fits posters, packaging, and tech/product marketing that benefits from a contemporary, engineered look. In UI contexts, it works best for large labels, navigation, or hero text where its heavy, wide forms can breathe.
The overall tone feels contemporary and tech-forward, with a friendly softness from the rounded geometry. Its wide, sturdy shapes read as confident and modern, suggesting digital interfaces, transportation, and product branding rather than traditional editorial typography.
The letterforms appear designed to combine geometric rigor with approachable rounding, prioritizing strong silhouettes and consistent curvature. The superellipse construction suggests an intention to echo modern industrial design and screen-era UI shapes while staying legible and visually even in dense settings.
The design language is notably modular: many curves resolve into squared-off rounds, and the rhythm across the alphabet is very consistent, which helps the face feel cohesive in both all-caps and mixed-case settings. The sample text shows strong word-shape clarity at display sizes, with emphasis on smooth, continuous forms and compact counters.