Sans Normal Ugnah 3 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, product branding, wayfinding, sporty, dynamic, modern, assertive, technical, convey speed, add emphasis, modernize tone, brand impact, display clarity, oblique, angular, tapered, compact, high-lean.
A slanted, sans-serif design with firm, compact letterforms and a forward-leaning stance. Strokes are generally smooth and even, with subtle tapering at joints and terminals that keeps the black shapes crisp rather than blunt. Curves are clean and elliptical (notably in C, O, and 0), while diagonals in A, K, V, W, X, and Y are sharp and energetic, producing a tight, fast rhythm. The lowercase is compact with a single-storey a and g, a narrow, straight-shouldered n/m, and an r with a short, angled arm; numerals are sturdy and slightly stylized, with a curved 2 and an open, angular 4.
It performs best where a sense of speed and impact is desirable—sports and event branding, promotional headlines, posters, and punchy product messaging. The compact, slanted forms can also work for short UI labels or wayfinding when set with comfortable tracking, but it is most convincing at display sizes where its motion and shape language can lead the composition.
The overall tone is energetic and purposeful, reading as fast, contemporary, and slightly aggressive. The strong slant and compact spacing cues lend a sense of motion, making it feel suited to action-oriented or performance-driven messaging rather than quiet, literary settings.
The design appears intended to deliver a bold, forward-moving voice with clean sans construction, balancing sturdy geometry with a streamlined, aerodynamic slant. It aims for quick recognition and strong emphasis while keeping counters open enough to stay legible in short text runs.
Round letters retain generous counters for clarity, while diagonals and joins add a slightly engineered feel. The italic angle is consistent across cases, and the glyph set shown maintains a cohesive, streamlined texture in longer lines of text.