Sans Normal Ugnew 3 is a bold, narrow, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logotypes, dynamic, editorial, sporty, assertive, stylish, impact, speed, compactness, modernity, emphasis, slanted, condensed, brisk, angular, crisp.
A slanted, condensed design with pronounced contrast between thick verticals and finer connecting strokes. Letterforms are compact and upright-leaning with tight inner counters, giving a dense rhythm in words. Curves are clean and slightly elliptical, while joins and terminals tend toward sharp, clipped finishes that keep the silhouette crisp at display sizes. Numerals follow the same forward-leaning construction, with bold primary strokes and simplified, high-impact shapes.
Best suited to display typography such as headlines, posters, campaign graphics, and sports or automotive-themed branding where speed and impact are priorities. It can also work for packaging callouts and short subheads, particularly where condensed width helps fit more text into limited space. For longer passages, it will be most effective at larger sizes with comfortable line spacing to avoid a cramped texture.
The overall tone is energetic and urgent, with a forward motion that reads as modern and performance-oriented. It feels confident and attention-seeking, suited to messaging that needs to look fast, sharp, and decisive rather than calm or literary.
The design appears intended to deliver maximum visual momentum and contrast in a compact footprint. Its consistent slant and condensed build prioritize strong silhouettes and punchy emphasis, suggesting use as a modern display face for branding and editorial impact.
The condensed proportions and strong stroke modulation create striking word shapes, especially in all caps. The slant is consistent across uppercase, lowercase, and figures, helping maintain a cohesive texture in mixed-case settings. Some forms show slightly angular inflections in curves and diagonals, reinforcing a punchy, contemporary character.