Serif Flared Pehi 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Agora' by Berthold, 'Arpona' by Floodfonts, 'Galvani' by Hoftype, 'Riveta' by JCFonts, 'Neue Frutiger Thai' and 'Neue Frutiger Vietnamese' by Linotype, 'Neue Frutiger World' by Monotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, magazine, confident, friendly, retro, editorial, bold, impact, approachability, display clarity, nostalgia, flared, soft serif, rounded, compact, sturdy.
A heavy, soft-serif display face with subtly flared stroke endings and rounded joins that keep the forms approachable despite the weight. Counters are relatively open and the curves are smooth, with gentle modulation at terminals rather than sharp bracketed serifs. The lowercase shows a single-storey a and g, a round i dot, and generally compact, solid silhouettes; the uppercase is broad and stable with simple, blocky construction. Numerals match the chunky rhythm, with rounded shapes and sturdy verticals that hold up well at large sizes.
Best suited to big, high-impact settings such as headlines, posters, mastheads, and branding where the weight and broad proportions can do the work. It also fits packaging and promotional graphics that benefit from a friendly, retro-leaning display serif presence.
The overall tone is assertive and upbeat, combining poster-like impact with a slightly nostalgic, editorial warmth. Its soft flares and rounded details make it feel less severe than a pure headline serif, leaning toward friendly, attention-getting messaging.
The design appears intended to deliver strong visibility and character in display typography while softening the voice with rounded forms and flared endings. It aims for a distinctive headline serif that feels sturdy and approachable rather than formal or delicate.
Spacing appears generous enough for large-setting clarity, and the thick interior shapes keep legibility strong in short lines and headlines. The flared terminals are consistent across straight and curved strokes, giving a cohesive, slightly carved or inked feel without becoming calligraphic.