Sans Normal Likug 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Area' by Blaze Type, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, energetic, modern, emphasis, motion, impact, modernity, slanted, rounded, compact, soft corners, high impact.
A heavy, slanted sans with rounded, well-filled shapes and compact internal counters. Curves are broad and smooth, terminals are blunt, and joins stay clean, giving the letters a dense, cohesive color on the page. The rhythm is slightly dynamic due to the forward slant, while the proportions remain sturdy and straightforward, with simple, geometric bowls and minimal modulation.
Best suited to headlines and short bursts of copy where impact and immediacy matter, such as posters, sports or event branding, packaging callouts, and prominent signage. It can work for brief subheads or labels when set with generous size and spacing to preserve clarity.
The overall tone is assertive and energetic, with a contemporary, action-oriented feel. Its bold, forward-leaning stance suggests motion and emphasis, making it read as confident and attention-getting rather than quiet or delicate.
The design appears intended to deliver a bold, modern italic voice that communicates speed and emphasis while staying clean and sans-driven. Its rounded geometry and blunt finishing aim for broad legibility at display sizes with a friendly, contemporary edge.
In text, the dense strokes and relatively tight apertures can make small sizes feel packed, while larger sizes show a strong, uniform silhouette. Numerals and capitals share the same compact, high-impact build, helping mixed settings look consistent and forceful.