Sans Normal Oslim 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, direct, robust, impact, clarity, simplicity, modern utility, brand emphasis, geometric, rounded, compact, clean, high impact.
This typeface is a heavy, clean sans with broadly geometric construction and rounded curves. Stroke weight is consistently thick with minimal modulation, producing solid, dark letterforms and strong color on the page. Counters are relatively compact and apertures tend to be tight, while terminals are mostly squared off, giving the design a sturdy, utilitarian finish. Overall spacing and proportions support dense setting, with straightforward forms that stay legible even at smaller sizes despite the weight.
It performs best where a strong presence is needed: headlines, posters, large UI labels, signage, and branding systems that rely on bold typographic emphasis. The dense, even color and compact counters also make it useful for short bursts of text such as calls to action, product names, and packaging copy where clarity and impact matter more than subtlety.
The overall tone is bold and confident, with a friendly modernity coming from the rounded bowls and simple geometry. It feels direct and no-nonsense, suitable for messaging that needs to land quickly and clearly.
The design appears intended to deliver maximum visual impact with minimal stylistic distraction, using geometric shapes and consistent weight to create a dependable, contemporary workhorse for display settings.
The uppercase reads especially strong and stable, while the lowercase maintains a simple, functional rhythm without calligraphic influence. Numerals are equally heavy and clear, matching the same blocky, geometric flavor and contributing to a cohesive, high-impact appearance.