Sans Normal Bidal 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Adagio Sans' by Machalski, 'Provan' and 'Provan Formal' by Matteson Typographics, 'Joanna Sans Nova' by Monotype, and 'Foundry Sans' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, modern, approachable, confident, clean, clarity, impact, versatility, approachability, rounded, open, soft, sturdy, high legibility.
A sturdy sans with round, open bowls and a softly geometric construction. Strokes are consistently thick with minimal modulation, and terminals are mostly straight-cut, giving the letters a clean, decisive finish. Counters are generous and apertures stay open, helping the shapes read clearly at a range of sizes. The lowercase shows a simple, single-storey "a" and "g" and a compact, workmanlike rhythm; the numerals are similarly straightforward with wide, even forms.
This style is well suited to headlines, posters, and branding where a strong, readable presence is important. The open counters and uncomplicated letterforms also make it effective for signage and packaging, and for UI labels or short editorial callouts where clarity needs to hold up under contrast and size changes.
The overall tone is modern and approachable, balancing a friendly roundness with a confident, no-nonsense weight. It feels contemporary and practical rather than decorative, with an easygoing warmth that suits everyday communication.
The design appears intended to deliver a friendly geometric voice with solid readability and visual impact. Its consistent stroke weight and open forms aim for dependable performance in display and interface contexts while keeping the personality neutral and broadly usable.
Capitals are broad and stable, with near-circular O/Q and a clear, easily distinguishable digit set. In text, spacing reads even and the strong color on the page creates emphasis, making it suitable for short blocks of copy where clarity and impact are needed.