Script Gusa 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, retro, cheerful, casual, warm, handwritten polish, approachable voice, display flair, smooth connectivity, rounded, brushy, looping, monoline, bouncy.
A right-leaning connected script with rounded, brush-like strokes and minimal contrast. Letterforms are built from smooth, continuous curves with frequent entry/exit strokes, giving words a flowing baseline rhythm and softly modulated widths. Counters are open and generous, ascenders and descenders are moderately long, and terminals often finish in teardrop-like or hooked ends that reinforce a handwritten feel. Capitals are more decorative but remain compact and readable, with swashy curves that integrate cleanly into the line.
Well suited for short to medium display copy where warmth and approachability are desirable, such as brand marks, packaging callouts, posters, invitations, and social media graphics. It can also work for subheads or pull quotes when set with ample spacing and paired with a simple sans for body text.
The overall tone is upbeat and personable, with a slightly nostalgic, mid-century sign-painting flavor. Its looping connections and soft terminals feel welcoming and informal, lending a conversational voice rather than a formal calligraphic one.
The design appears intended to emulate confident, everyday handwriting with a polished, sign-like smoothness. It prioritizes fluid connections and a lively rhythm to deliver expressive, friendly display typography without excessive ornament.
The texture stays even in running text, with consistent joins and few sharp angles, which helps maintain clarity at display sizes. Numerals share the same rounded, cursive construction and feel cohesive alongside letters.