Sans Normal Askip 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, headlines, friendly, clean, modern, casual, approachable, versatility, clarity, approachability, modernity, brand neutrality, rounded, geometric, soft terminals, open counters, even color.
A rounded geometric sans with smooth, continuous curves and a steady stroke that produces an even, solid texture in text. Shapes lean on circular bowls and open apertures, with simple, unembellished construction and softly finished terminals. Uppercase forms are broad and stable, while lowercase maintains clear, compact silhouettes with straightforward joins and minimal modulation, keeping counters generous and legible. Numerals follow the same rounded logic, giving figures a consistent, contemporary feel alongside letters.
Well-suited to UI and product typography where a clean, welcoming tone is needed, and to branding systems that benefit from a modern, rounded sans. It also performs well for headlines and short copy in posters, packaging, and social graphics thanks to its bold, simple silhouettes and even typographic color.
The overall tone is friendly and contemporary, projecting clarity without feeling clinical. Its rounded geometry adds warmth and informality, making it feel approachable and easygoing rather than strictly corporate.
The font appears intended as a versatile, modern sans that balances geometric neatness with a softer, more human feel. Its consistent stroke and rounded structures suggest a focus on broad usability across interfaces and brand communication while keeping the personality friendly and accessible.
The design reads confidently at display sizes, with smooth curves and consistent rhythm across mixed-case settings. The rounded forms and open internal spaces help maintain clarity in longer lines, while the simplified construction keeps the voice neutral and versatile.