Sans Normal Ordil 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, direct, utilitarian, impact, clarity, modernism, versatility, legibility, geometric, rounded, clean, solid, compact.
A heavy, geometric sans with clean, low-contrast strokes and broadly rounded bowls. The construction favors simple, near-circular curves (notably in O/C/G and numerals) paired with straight, sturdy terminals, producing a crisp, engineered silhouette. Uppercase forms feel compact and blocky with broad proportions and consistent stroke weight; lowercase maintains a straightforward, single-storey structure for a and g, with a tall ascender presence and clear counters. Numerals are robust and highly legible, with open shapes and stable vertical rhythm suited to display sizes.
This face is well-suited to headlines, branding systems, posters, and packaging where a strong, contemporary sans voice is needed. Its sturdy shapes and open counters also work well for signage and short UI labels when set with sufficient size and breathing room.
The overall tone is modern and assertive, with a friendly clarity coming from its rounded geometry and uncomplicated forms. It reads as practical and dependable rather than decorative, making statements feel direct and confident.
The design appears intended to deliver a high-impact, contemporary sans built on geometric forms, prioritizing clarity, consistency, and visual weight for prominent text settings.
The type shows a consistent geometric logic across letters and figures, with minimal stroke modulation and a strong baseline presence. Spacing appears even and firm, supporting dense setting in headlines without looking fragile.