Sans Superellipse Hobaj 17 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, signage, bold, friendly, confident, playful, retro, impact, approachability, display, brand presence, chunky, rounded, soft-cornered, compact, high-impact.
A heavy, rounded sans with broad, cushion-like curves and softened terminals that feel carved from rounded rectangles. Counters are relatively tight and apertures tend toward closed, giving letters a compact, sturdy silhouette. The drawing favors simplified geometry with smooth, continuous curves and minimal modulation, while joins and corners are consistently blunted rather than sharp. Overall spacing reads firm and headline-oriented, with strong, even texture in blocks of text.
Best suited to large sizes where its weight and rounded geometry can carry impact—posters, bold headlines, brand marks, packaging, and attention-grabbing signage. It can work for short blurbs or callouts in layouts, but the tight counters and dense color favor display use over long-form reading.
The tone is upbeat and approachable, pairing assertiveness with a soft, friendly edge. Its chunky forms and rounded construction suggest a casual, poster-like energy with a slight retro flavor, making it feel welcoming rather than austere.
The design appears intended to deliver maximum visual punch while staying approachable, using rounded, superelliptical shapes to soften the heaviness and keep the rhythm lively in headline settings.
Round letters (like O/C/S) show a superelliptical feel—more squared-off than purely circular—while straight-sided letters (like E/F/L/T) maintain thick, stable stems. Numerals match the same robust, simplified construction, keeping a consistent, display-forward presence.