Sans Normal Apbiv 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Laire Sans' by Jolicia Type, 'Gelder Sans' by The Northern Block, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, modern, clean, neutral, friendly, functional, versatility, legibility, neutrality, clarity, rounded, open apertures, even rhythm, crisp terminals, generous spacing.
This sans serif shows rounded, geometric-leaning construction with smooth curves and mostly uniform stroke thickness. Terminals are clean and straight, with corners slightly softened by the overall roundness of bowls and counters. Proportions feel balanced and highly legible, with open apertures and clear differentiation between similar forms. Spacing and rhythm are even, giving text a stable, predictable color across lines.
It works well for interface copy, product and corporate branding, and wayfinding where quick recognition matters. The even texture and clear shapes also suit presentation decks and general editorial layouts, especially at medium sizes where neutrality and readability are priorities.
The tone is modern and straightforward, with a mild friendliness coming from the rounded forms. It reads as neutral and dependable rather than expressive, supporting clear communication without drawing attention to itself. Overall it suggests a contemporary, practical voice suitable for broad use.
The design appears intended as a general-purpose sans serif optimized for clarity and consistency in both display and text settings. Its rounded geometry and straightforward detailing aim to deliver a contemporary look while staying versatile and unobtrusive across many applications.
Round characters (like C, O, Q, and numerals such as 0 and 8) appear smoothly drawn and consistent, while diagonals (V, W, X, Y) are crisp and confident. The numeral set matches the alphabet’s simplicity and clarity, maintaining the same restrained, no-nonsense styling in running text.