Sans Normal Anniv 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, headlines, posters, signage, packaging, modern, friendly, straightforward, clean, neutral, clarity, modernity, versatility, impact, geometric, rounded, sturdy, open apertures, high legibility.
This is a sturdy sans with largely geometric construction and smoothly rounded curves. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly flat, giving the letters a solid, even color. Counters are generous and apertures stay open in forms like C, S, and e, supporting clarity at display and text sizes. The overall rhythm is stable and balanced, with compact punctuation and straightforward numerals that match the letterforms’ weight and proportions.
It is well suited to branding and identity work that needs a contemporary, accessible voice, as well as headlines, posters, and packaging where strong presence and quick readability matter. The open counters and even texture also make it a practical choice for UI labels and signage-style applications.
The font reads as modern and approachable, with a pragmatic, no-nonsense tone. Its rounded geometry adds a friendly softness while the heavy, even strokes keep it confident and direct.
The design appears intended to deliver a modern, highly legible sans with geometric simplicity and a friendly edge. It prioritizes consistent weight, clear shapes, and a strong silhouette for dependable performance in prominent, attention-getting settings.
Lowercase forms lean toward simple, single-storey constructions where applicable, reinforcing a clean, contemporary feel. Diagonals (V, W, X, Y) are broad and emphatic, and the numeral set is clear and sturdy, favoring recognizability over ornament.