Sans Superellipse Esmig 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, ui labels, packaging, modern, sporty, clean, dynamic, friendly, contemporary, motion, clarity, approachability, efficiency, oblique, rounded, geometric, streamlined, open apertures.
A slanted, sans-serif design with rounded, superellipse-like curves and largely uniform stroke weight. Letterforms are built from smooth, taut arcs and straight segments with softened corners, producing a streamlined, geometric feel. Counters are generally open and clear, with compact joins and minimal stroke modulation; terminals tend to finish cleanly without flaring. The overall rhythm is consistent and tidy, with slightly squared-round bowls and a forward-leaning stance that adds motion without becoming calligraphic.
This face is well suited to brand marks, headlines, and short-form display where a sleek italic voice is desired. Its clean geometry and open shapes also make it practical for UI labels, product naming, and packaging where a modern, slightly athletic character helps content feel fast and contemporary.
The italic slant and rounded geometry give the font an energetic, contemporary tone that feels efficient and approachable. It reads as sporty and tech-adjacent rather than formal, balancing crisp structure with friendly softness.
The design appears intended to deliver a modern italic sans that feels engineered and efficient, using rounded-rectangle geometry to stay friendly while maintaining a crisp, controlled silhouette. The goal seems to be a versatile forward-leaning voice that signals motion and modernity without relying on high contrast or decorative detailing.
Capitals maintain a sturdy, upright construction despite the slant, while lowercase forms keep a simple, modern skeleton with clear differentiation in key shapes (such as the angled leg on k and the open, rounded forms in c/e). Numerals follow the same rounded-rectilinear logic, giving a cohesive, UI-like consistency in mixed alphanumeric settings.