Sans Superellipse Etban 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Helvetica Now' by Monotype, 'Aago' by Positype, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, modern, urgent, impact, speed, compactness, modern branding, attention, oblique, condensed, rounded, geometric, compact.
This typeface is a compact, oblique sans with heavy, even strokes and tightly controlled spacing. Letterforms lean consistently to the right with clean, sheared terminals and a streamlined, geometric construction; rounds read as softened superellipse-like shapes rather than perfect circles. Counters are relatively small for the weight, creating dense color and strong emphasis, while curves and joins stay smooth and uniform for a crisp, industrial rhythm. Numerals match the lettering with sturdy, simplified forms that hold up at display sizes.
Best suited for headlines, short statements, and brand marks that need immediate impact. It works well for sports and fitness communications, promotional graphics, packaging callouts, and bold UI labels where a condensed, motion-forward voice helps content stand out. For longer passages, it will be most effective in larger sizes or with generous line spacing to avoid an overly dense texture.
The overall tone is energetic and forward-leaning, conveying speed, momentum, and assertiveness. Its compact stance and strong weight feel practical and no-nonsense, with a sporty, contemporary attitude that reads as promotional and attention-driven.
The design appears intended to deliver a strong, space-efficient display voice with a sense of speed and modernity. Its consistent oblique slant, compact proportions, and rounded-rectangular curves suggest a focus on high-impact messaging and contemporary branding where clarity and punch matter more than delicate detail.
Uppercase forms are especially blocky and poster-ready, while the lowercase keeps a straightforward, single-storey feel in key shapes and maintains the same slanted, compact cadence. The italic angle is prominent enough to read as motion, and the rounded geometry prevents the heaviness from feeling harsh.