Sans Normal Asmud 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Century Gothic Paneuropean' by Monotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, neutral, friendly, functional, clarity, versatility, systematic design, modern neutrality, legibility, geometric, open apertures, round bowls, low contrast, crisp terminals.
A clean geometric sans with low-contrast strokes and a predominantly circular construction in the round letters. Curves are smooth and consistent, with straight-sided verticals and horizontals that keep the texture even in text. Terminals are crisp and largely perpendicular, and many forms show open apertures that aid clarity (notably in letters like e, c, and s). Uppercase proportions feel balanced and steady, while the lowercase maintains straightforward, contemporary shapes with simple, undecorated joins and a tidy rhythm.
Well-suited to UI and product text, general-purpose editorial layouts, and straightforward branding where a contemporary, no-nonsense sans is needed. The open forms and steady rhythm also make it a good fit for wayfinding, informational signage, and presentation typography where clarity is a priority.
The overall tone is modern and neutral, leaning friendly through its rounded bowls and open counters rather than sharp or technical severity. It reads as practical and approachable, with a calm, uncluttered voice suited to everyday interface and brand communication.
The design appears intended as a versatile geometric workhorse: clean, contemporary, and legible across a range of sizes without calling attention to stylistic quirks. Its restrained details suggest it was drawn to integrate easily into systems and layouts that require consistency and clarity.
Figures follow the same geometric logic as the letters, with clear, rounded shapes and stable vertical stress. The sample text shows an even color and consistent spacing that holds up well at larger display sizes and remains orderly in paragraph settings.