Sans Superellipse Gumaj 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Clan' and 'FF Sanuk Big' by FontFont and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, bold, friendly, modern, confident, clean, impact, modernity, approachability, geometric clarity, brand presence, rounded, geometric, compact, blocky, soft corners.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Curves are broad and even, terminals are blunt, and joins stay clean without flaring or calligraphic modulation, giving the letters a uniform, low-contrast color. Proportions feel compact and sturdy, with wide bowls, tight apertures, and a strong, stable baseline presence. Numerals match the letterforms with simple, squared-off silhouettes and generous interior counters for the weight.
Best suited for headlines, brand marks, packaging, and short UI or editorial callouts where a bold, modern voice is needed. It performs well in signage and large-format graphics thanks to its sturdy geometry and clear silhouettes, and it can work for short blocks of text when given comfortable spacing.
The overall tone is assertive and contemporary, but the rounded geometry keeps it approachable rather than aggressive. It reads as practical and tech-forward, with a friendly, no-nonsense solidity that suits straightforward messaging.
The design appears intended to deliver maximum impact with a contemporary geometric feel, using superelliptical rounding to soften the mass and maintain a friendly tone. Its consistent stroke treatment and compact apertures suggest a focus on strong, repeatable shapes that reproduce reliably across print and digital applications.
At display sizes the shapes feel highly consistent and iconic, while in longer text the dense weight and tightened openings can create a dark rhythm—best balanced with ample tracking and generous line spacing. The design’s rounded-square logic is especially evident in circular forms like O/C/G and in the blunt, engineered diagonals of K/V/W/X.