Serif Normal Pive 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, classic, dramatic, authoritative, premium tone, headline impact, editorial polish, classic revival, bracketed, hairline, crisp, formal, stately.
A high-contrast serif with robust vertical stems and very thin hairlines, producing a crisp, engraved feel. Serifs are bracketed and sharp, with pointed terminals and occasional wedge-like joins that add sparkle at display sizes. Counters are relatively tight in the boldest shapes, while rounded forms (O/C/G) maintain smooth, controlled curves. The lowercase shows compact, upright construction with a two-storey a, a looped g, and clean, vertical stress; numerals follow the same strong thick–thin rhythm with prominent, refined serifs.
Best suited for headlines, subheads, and editorial typography where contrast and refinement can be appreciated. It also fits luxury branding, packaging, and poster work that benefits from a classic serif voice with high-impact presence.
The tone is formal and editorial, combining classic bookish manners with a fashion-forward, high-contrast punch. It reads as confident and prestigious, with a slightly dramatic edge suited to premium branding and headline typography.
The design appears intended to deliver a traditional serif foundation with heightened contrast and sharp detailing for modern editorial and brand applications, emphasizing elegance, authority, and visual punch in prominent sizes.
In text settings the strong modulation creates lively texture and clear word shapes, but the finest hairlines and delicate joins suggest it will look best when reproduction is clean and size is not too small. The overall rhythm is steady and upright, with a consistent, polished finish across caps, lowercase, and figures.