Slab Square Tote 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shemekia' by Areatype, 'FF Milo Slab' by FontFont, 'Breve Slab Text' by Monotype, and 'Bommer Slab Rounded' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, retro, friendly, punchy, impact, emphasis, motion, solidity, display, slab-serif, bracketed, oblique, rounded corners, compact.
A heavy oblique slab-serif with compact proportions and a sturdy, blocky build. Strokes are thick and largely even, with broad slab serifs that read as squared-off yet softly rounded at the corners, giving the forms a slightly cushioned feel. Curves are full and controlled (notably in C/O/S), while joins and terminals stay blunt and decisive; counters are tight, emphasizing density and impact. The italic slant is consistent across caps and lowercase, and the overall rhythm feels robust and stable rather than delicate.
Well suited to short, high-impact applications such as headlines, posters, logos, and bold brand wordmarks. The dense color and sturdy serifs also work effectively on packaging and signage where quick recognition at medium-to-large sizes is important. It is less optimal for long-form reading at small sizes due to its tight counters and heavy texture.
The font projects a bold, energetic tone with a retro-commercial flavor. Its strong slabbing and steady oblique motion feel assertive and athletic, while the rounded finishing keeps it approachable and friendly rather than severe. Overall, it reads as confident display typography meant to grab attention quickly.
The design appears intended to combine the authority and structure of a slab-serif with the forward motion of an oblique, producing a display face that feels powerful and attention-grabbing while staying rounded and inviting.
Uppercase letters appear wide and headline-ready, while lowercase forms remain compact with sturdy bowls and short extenders, supporting dense setting. Numerals follow the same heavy, slabbed construction for a consistent texture in mixed alphanumeric use.