Sans Superellipse Savo 1 is a bold, very narrow, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, condensed, dynamic, retro, assertive, sporty, space saving, high impact, headline voice, speed cue, slanted, high-waisted, vertical, compact, crisp.
A tightly condensed, right-slanted sans with tall proportions and compact counters. Strokes stay fairly even with subtly modulated thickness, and terminals read as clean and decisive rather than calligraphic. Rounded-rectangle construction shows up in the bowls and curves, giving letters like O, C, and Q a squarish softness, while the narrow width and high waistlines create a distinctly vertical rhythm. Spacing appears disciplined to keep the texture dense and continuous in text.
Best suited to large-size work where its condensed, slanted rhythm can carry impact—headlines, posters, title treatments, and brand marks. It can also work for short bursts of copy on packaging or promotional graphics where space is limited and a strong, kinetic texture is desired.
The overall tone is energetic and forward-moving, with a vintage display flavor that still feels contemporary and controlled. Its compressed stance and strong slant suggest speed and confidence, making it feel headline-driven and attention-seeking rather than quiet or literary.
The design appears intended to deliver maximum presence in minimal horizontal space while maintaining a smooth, rounded-rect geometry. It prioritizes a fast, contemporary display voice with a slightly retro, industrial edge.
Uppercase forms are especially tall and compact, and the numerals share the same condensed, slightly squared curvature for consistent color. The design maintains clarity despite the narrow set by relying on open shapes and simplified joins.