Sans Normal Idrik 2 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, lively, approachable, informal, informality, warmth, motion, approachability, modernity, rounded, soft, handwritten, monoline, brisk.
A slanted, rounded sans with a smooth, monoline feel and softened terminals throughout. Curves are generously circular and joins are gently eased, giving letters a slightly handwritten, brush-pen rhythm without visible contrast. Proportions run on the condensed side with compact counters, and the overall spacing and shapes create a quick, forward-leaning texture in text. Figures follow the same rounded construction and maintain clear, simple silhouettes.
Well-suited to brand marks, packaging callouts, posters, and social graphics where a personable, energetic voice is desired. It also works for headlines and short paragraphs when you want a casual, contemporary italic texture without the formality of a traditional serif italic.
The font reads warm and upbeat, with an easygoing tone that feels conversational rather than formal. Its steady slant and soft curves add energy while staying legible, suggesting friendly emphasis and human presence in short messages and headings.
The design appears intended to provide a friendly, modern italicized sans that feels hand-drawn in motion while retaining the clarity and consistency of a constructed typeface. It prioritizes smooth curves, softened endings, and an even stroke to produce an approachable display-to-text voice.
Uppercase forms stay clean and simple, while lowercase shapes lean more cursive in spirit, creating a mild mixed-case contrast that adds personality. The roundness is consistent across letters and numerals, which helps maintain an even color in continuous lines of text.