Sans Normal Ordul 4 is a very bold, normal width, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, confident, retro, playful, impact, approachability, display clarity, brand voice, rounded, soft corners, compact, chunky, high presence.
A heavy, rounded sans with broad, bulbous curves and subtly softened corners that keep the texture friendly rather than harsh. Strokes are consistently thick with gentle modulation, and counters stay relatively open for the weight, giving letters a sturdy, legible footprint. Proportions feel slightly condensed in places with compact joins and short apertures, while round glyphs (like O/C/G) read as near-circular and heavily filled. The lowercase is built for prominence, with a high x-height, simple terminals, and a single-storey a and g that reinforce an informal, contemporary rhythm.
Best suited to headlines, posters, packaging, and brand marks where a dense, friendly weight can do the visual work. It also performs well for signage and short UI labels when a strong, readable presence is needed, though long passages may feel heavy due to its dark typographic color.
The overall tone is bold and approachable, mixing a clean sans structure with a warm, slightly retro softness. It reads as energetic and attention-grabbing, suited to messaging that wants to feel confident without becoming aggressive.
The design appears intended to deliver maximum impact with a soft, welcoming silhouette—combining robust stroke weight and rounded geometry to create a modern display voice that remains approachable and legible.
The design maintains a strong, even color in text, with distinctive rounded shapes that stay clear at display sizes. Numerals match the chunky, friendly construction, supporting headline-centric layouts and short bursts of copy.