Sans Normal Tigo 3 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, packaging, branding, luxury, classic, dramatic, formal, premium display, editorial impact, modern classic, brand voice, elegant contrast, flared, wedge-like, calligraphic, high-waist, sculpted.
A sculpted, display-oriented roman with pronounced thick–thin modulation and flared, wedge-like terminals that read as subtle, serifless finishing strokes. Curves are full and rounded with crisp joins, while straighter strokes stay clean and upright, producing a polished, high-contrast rhythm across lines of text. Uppercase proportions feel expansive and confident, with open counters in letters like C and G, and a rounded, slightly calligraphic feel in the bowls and diagonals. Lowercase forms maintain a traditional, readable structure with a modest x-height and rounded punctuation dots, while numerals echo the same sharp contrast and flared endings for a cohesive texture.
Best suited to headlines, subheads, and short-form editorial copy where the dramatic contrast and flared terminals can read clearly. It fits premium branding, fashion and lifestyle magazines, beauty or spirits packaging, and upscale event materials. For longer passages, it will perform most comfortably at larger text sizes with ample leading to keep the high-contrast texture from feeling busy.
The overall tone is refined and authoritative, combining a classical sensibility with a contemporary, fashion-forward sharpness. Its strong contrast and flared terminals lend a premium, editorial voice that feels ceremonial and composed rather than casual. In paragraphs, it creates a dramatic, high-end texture that suggests heritage, prestige, and careful craft.
The design appears intended to deliver a modern, serifless take on classical, contrast-driven letterforms—retaining the elegance and authority of a traditional display roman while simplifying terminals into clean flares. The goal seems to be a distinctive, premium voice that stands out in editorial and brand environments without relying on overt ornament.
The design leans on curved, elliptical construction in O/Q and other rounded letters, with a distinctive, slightly calligraphic taper where strokes meet terminals. At larger sizes the sharp modulation and flares become a key identity feature; in dense text settings the contrast can create a lively, sparkling color that benefits from generous spacing and comfortable line height.