Serif Flared Vima 3 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, book covers, packaging, branding, quirky, playful, whimsical, storybook, retro, distinctive display, narrow economy, handcrafted feel, vintage flavor, expressive serif, flared terminals, tall proportions, compact spacing, soft wedges, inky.
This typeface uses tall, condensed letterforms with a steady, low-contrast stroke and subtly swelling stems that flare into tapered, wedge-like terminals. Serifs feel sharp but not heavy, giving strokes a chiseled, slightly calligraphic finish rather than a rigid, mechanical one. Curves are narrow and controlled (notably in O/C/G), while joins and terminals introduce gentle asymmetry that keeps the rhythm lively. The lowercase has compact bowls and a tidy, readable x-height, with distinctive details such as a single-storey g and a curved descender on j; numerals follow the same narrow, tapered construction.
Best suited to display settings where its tall, condensed silhouette and flared terminals can carry personality—posters, headlines, packaging, and branding. It can also work for short subheads or pull quotes where a narrow footprint and lively texture are beneficial, but extended body copy may feel busy due to the tight, vertical rhythm.
The overall tone is quirky and characterful—more storybook and vintage display than strictly classical. Its flared endings and slightly mischievous proportions add a handcrafted, theatrical energy while staying legible and orderly.
The design appears intended to deliver a distinctive, space-efficient display voice by combining condensed proportions with flared, tapered endings that evoke a lightly hand-drawn or chiseled serif feel. It prioritizes character and vertical presence while maintaining clear, straightforward letter construction.
In text, the condensed proportions create a strong vertical texture and an energetic sparkle from the pointed terminals and small flicks. The design’s personality comes from consistent tapering and subtle irregularities rather than high contrast or elaborate ornament.