Serif Flared Vivi 5 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: editorial, book text, magazine, headlines, posters, refined, classical, quiet, bookish, space saving, classic voice, editorial clarity, subtle character, flared terminals, bracketing, crisp serifs, tight spacing, tall proportions.
A compact serif with tall, tightly set proportions and restrained modulation. Strokes stay largely even, while verticals subtly swell into tapered, flared terminals and sharp, lightly bracketed serifs. The texture is crisp and controlled, with narrow counters and a steady rhythm that reads as orderly and slightly compressed. Lowercase forms keep a moderate x-height with relatively short extenders, and the overall color on the page is dark and focused without feeling heavy.
It performs well in editorial settings where a compact serif can add sophistication and conserve horizontal space, such as magazines, newspaper-style layouts, and book typography. The narrow proportions also suit display applications—headlines, pull quotes, and posters—where a tall, elegant voice is desired without high-contrast delicacy.
The font projects a composed, literary tone—traditional without being ornate. Its narrow, disciplined build and crisp finishing give it a formal, editorial voice that feels suited to serious subjects and curated presentation.
The design appears intended to blend classic serif conventions with subtly flared finishing to create a distinctive, space-efficient text and display face. It aims for a stable reading rhythm and a polished, traditional presence, while the tapered terminals add character and a hint of historic influence.
The flaring at stroke ends is a defining cue, giving stems a subtle calligraphic lift while maintaining a mostly rational, low-modulation structure. Round letters stay compact, and the capitals feel stately and vertically oriented, reinforcing a reserved, classic impression.