Sans Superellipse Ehkog 2 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, urgent, sporty, industrial, headline, assertive, space saving, high impact, speed cue, modern branding, graphic utility, condensed, oblique, geometric, rounded, compact.
A compact, condensed sans with an energetic oblique slant and dense vertical rhythm. Strokes are sturdy and fairly uniform, with rounded-rectangle (superellipse) construction visible in bowls and counters, and softly squared terminals that keep the texture tight. Apertures are moderate and counters are relatively small, giving the face a punchy, ink-trap-free silhouette that stays crisp in display sizes. Numerals and capitals share the same narrow, upright architecture, while lowercase forms keep a pragmatic, simplified build consistent with the geometric theme.
Best suited for headlines, posters, and branding where space is limited and a strong directional emphasis is desired. It works well for sports and event graphics, product packaging, and bold informational signage, especially when set with generous tracking or in short bursts of text.
The overall tone is fast, forceful, and utilitarian, evoking motion and pressure—well suited to messaging that needs to feel immediate and high-impact. Its compact width and forward lean suggest a sporty, contemporary voice with a slightly industrial edge.
The design appears intended to deliver maximum impact in a narrow footprint, pairing a geometric, rounded-rectangle skeleton with a consistent oblique stance for a sense of speed. Its simplified forms and sturdy stroke presence prioritize clarity and visual punch over typographic delicacy.
The condensed proportions create strong word shapes and efficient line breaks, but the tight internal spaces can make long passages feel dense at smaller sizes. The slant is consistent across letters and figures, helping maintain a cohesive, directional emphasis in headlines.