Sans Normal Koriv 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Belle Sans' by Park Street Studio, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, urgent, punchy, space saving, impact, motion, modern utility, condensed, oblique, industrial, compact, energetic.
A condensed oblique sans with sturdy, uniform strokes and tightly controlled proportions. Letters are tall and compact with rounded corners and smooth, continuous curves that keep counters open despite the narrow width. The slant is consistent across cases, and terminals tend to be clean and sheared rather than flared, giving a streamlined, engineered feel. Numerals are similarly compact and upright in construction but follow the same forward motion, with clear, simple forms suited to quick recognition.
Best suited to headlines, short statements, and display settings where speed and impact matter—such as sports and fitness branding, event posters, promotional graphics, and bold editorial callouts. It can also work for wayfinding or product packaging where condensed lettering helps fit more copy into limited space while staying visually forceful.
The overall tone is fast and assertive, projecting motion and efficiency. It feels contemporary and utilitarian, with a sporty edge that reads as direct and high-energy rather than delicate or formal.
The design appears intended to deliver maximum impact in minimal horizontal space, pairing condensed proportions with a consistent oblique angle to suggest motion and urgency. Its simple, low-detail construction prioritizes clarity and reproducibility for bold, attention-driven typography.
The compact width and forward slant create a strong horizontal pull in text, producing dense word shapes and a tight rhythm. Round letters (like O/C) retain an elliptical, slightly squared-off feel that supports the condensed structure, while diagonals (V/W/X/Y) appear sharp and decisive, reinforcing the energetic texture.