Sans Normal Tymes 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Epoca Classic' by Hoftype, 'Koning Display' by LucasFonts, 'MVB Magnesium' by MVB, 'Foreday Semi Sans' by Monotype, and 'Conglomerate' by Typetanic Fonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, retro, playful, chunky, punchy, attention grabbing, brand voice, warm modernity, nostalgic display, soft corners, bulbous, compact, sturdy, high impact.
This typeface has heavy, rounded letterforms with softened corners and broad, even strokes that create a dense, poster-like color on the page. Curves are generous and slightly squarish in places, while counters are relatively small, helping the shapes feel compact and weighty. Terminals are mostly blunt, with occasional angled cuts and subtle asymmetries that keep the rhythm lively. The overall construction stays clean and sans-like, but with a warm, slightly irregular, display-oriented silhouette.
It performs best in display contexts such as posters, headlines, logos, packaging, and attention-grabbing signage where its dense weight and rounded shapes can be appreciated. For longer passages or small UI sizes, the tight counters and heavy texture may reduce readability compared with lighter, more open designs.
The tone is bold and approachable, combining a nostalgic, mid-century sign-painting feel with a modern, friendly bluntness. It reads as upbeat and informal, designed to grab attention without feeling sharp or technical.
The design appears intended to deliver maximum impact with a friendly voice: a bold sans built for big, confident typography that feels approachable rather than severe. Its slightly quirky shaping suggests an emphasis on character and memorability for branding and promotional use.
Uppercase forms appear especially stable and blocky, while lowercase letters introduce more personality through varied widths and distinctive bowls and joins. The numerals are similarly chunky and simplified, built to remain clear at large sizes and to maintain strong visual presence in headings.