Sans Normal Diroj 7 is a very light, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui text, body text, captions, branding, posters, airy, modern, friendly, casual, clean, modern clarity, soft neutrality, distinct slant, monoline, rounded, soft, open, slight slant.
A monoline sans with softly rounded terminals and gently curving joins, giving the shapes a smooth, continuous feel. The overall construction favors simple geometric curves with open apertures and minimal modulation, producing a light, uncluttered texture on the page. Letterforms show a subtle backward slant and a relaxed stance, with rounded bowls (C, O, e) and straightforward, lightly angled diagonals (V, W, y). Numerals echo the same simplified, rounded drawing, with clear counters and minimal detailing.
It performs well for interface copy, captions, and general reading sizes where a light, clean texture is desired. The rounded, open forms also suit contemporary branding, packaging, and headlines that benefit from a softer, more welcoming sans tone.
The font reads as approachable and contemporary, with an easygoing tone that feels informal without becoming playful or decorative. Its soft corners and open shapes create a gentle, breathable rhythm that suits friendly interfaces and modern editorial use.
The design appears intended to provide a clean, modern sans voice with softened geometry and an understated reverse slant, balancing clarity with personality. It aims for a calm, friendly presence that stays legible while feeling less rigid than a purely technical grotesk.
In text, the spacing and open counters help maintain clarity, while the reverse-leaning posture adds a distinctive voice compared with more neutral sans designs. The overall effect is consistent across uppercase, lowercase, and figures, emphasizing simplicity and smooth curvature over sharp geometry.