Sans Normal Egmej 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, branding, packaging, advertising, editorial, friendly, casual, airy, modern, approachable, readability, approachability, everyday use, conversational tone, humanist, oblique, rounded, open forms, soft terminals.
A clean, oblique sans with gently rounded bowls and smooth, continuous curves. Strokes are even and slender with minimal modulation, and many terminals finish with soft, slightly angled cuts that reinforce the forward slant. Proportions are balanced with open apertures and generous interior counters, keeping forms clear and breathable. Uppercase construction stays simple and geometric-leaning, while the lowercase introduces a subtle humanist swing and lively rhythm in letters like a, e, g, and y.
Well-suited to interface text, captions, and short-to-medium editorial passages where a friendly oblique voice is desired. It also works for branding and packaging that benefits from a clean sans structure with a casual, energetic slant, and for advertising headlines where smooth rhythm and openness aid quick scanning.
The overall tone is informal and welcoming, with a light, conversational energy. Its steady slant and rounded detailing suggest motion and ease rather than strict formality, making it feel contemporary and personable.
Designed to provide an easygoing italicized voice within a simple sans framework, prioritizing clarity and a smooth reading rhythm. The rounded geometry and restrained detailing aim for broad usefulness while keeping the personality warm and contemporary.
Figures are straightforward and readable, with open shapes and uncomplicated joins that match the rest of the character set. The slant is consistent across letters and numerals, helping text maintain an even forward flow in longer settings.