Sans Normal Bidin 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans M' by S-Core, 'Plantago' by Schriftlabor, and 'Antique Olive' and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, editorial, product branding, signage, clean, neutral, friendly, modern, pragmatic, versatility, clarity, neutrality, approachability, system use, rounded, geometric, open counters, smooth curves, balanced.
This is a rounded, geometric sans with smooth, continuous curves and a largely uniform stroke. Uppercase forms are straightforward and proportionally broad, with circular bowls and clean joins that keep the texture even. The lowercase follows a simple, contemporary construction with open apertures and a compact, readable rhythm; terminals are mostly blunt and calm rather than sharp. Numerals are clear and sturdy, with rounded shapes that match the letterforms and maintain consistent color in running text.
It suits interface typography and general-purpose reading sizes where consistent rhythm and clear shapes are needed. The controlled geometry also works well for product branding systems, presentation decks, and practical signage where a clean, contemporary sans is preferred.
The overall tone is neutral and dependable with a mild friendliness from the roundness of the bowls and counters. It reads as modern and utilitarian rather than expressive, lending a clean, approachable voice to text and interface copy.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency across letters and numerals. Its rounded geometry suggests a focus on approachable modernity while staying restrained enough for long-form use.
Spacing appears comfortably set for text, producing a steady gray value in the paragraph sample. Curved letters keep a consistent roundness across sizes, while diagonals (like in V/W/X/Y) add crisp structure without introducing noticeable contrast shifts.