Sans Normal Hylup 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Open Sans Soft' by Matteson Typographics (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, casual, approachable, modern, approachability, warmth, informality, clarity, rounded, soft, blobby, monolinear, open counters.
A rounded sans with soft, bulb-like terminals and gently uneven curves that give the outlines a subtly hand-shaped feel. Strokes are largely monolinear, with smooth joins and generous rounding at corners; bowls and counters read open and airy. Proportions lean wide in several letters, with compact, simple construction and minimal angularity, creating an easy rhythm in both uppercase and lowercase. Numerals follow the same rounded logic, with clear, uncomplicated forms suited to quick recognition.
Well suited to branding and packaging where an approachable, upbeat tone is desired, as well as posters and display headlines that benefit from rounded, attention-friendly shapes. It can also work for short blocks of UI or editorial callouts when a softer, less formal voice is appropriate.
The overall tone is warm and informal, suggesting friendliness and a lighthearted personality rather than strict precision. Its softened geometry and slightly organic contouring make it feel approachable and contemporary, with a hint of whimsy.
The design appears intended to deliver a modern rounded sans that prioritizes friendliness and ease of reading, pairing simple structures with softened terminals to create a welcoming, versatile display-to-text personality.
Round dots on i/j, a single-storey a, and simplified shapes reinforce the casual voice. The letterforms maintain consistent softness across the set, helping text feel cohesive in longer passages while still retaining character.