Sans Normal Vudab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Linear Grotesk' by Designova; 'Neue Helvetica eText' by Linotype; 'Arial' by Monotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic', 'Nimbus Sans Novus', and 'Nimbus Sans Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, packaging, posters, branding, signage, friendly, playful, approachable, soft, friendliness, approachability, display impact, playfulness, rounded, chunky, bubbly, monoline, soft corners.
A rounded, heavy sans with monoline strokes and generously softened terminals throughout. Forms are built from broad curves and compact counters, giving letters a sturdy, cushioned silhouette. The drawing favors simple geometry with subtly irregular, hand-friendly rounding, and the joins stay smooth rather than sharp. Lowercase shapes are straightforward and highly legible, while figures are wide and open, matching the typeface’s overall inflated, easygoing rhythm.
Best suited to headlines, short copy, and display applications where its soft, chunky forms can set a friendly tone—such as packaging, café or retail branding, posters, and wayfinding. It can also work well in UI labels or buttons when a warm, approachable personality is desired, especially at medium-to-large sizes.
The tone is warm and informal, with a cheerful, kid-friendly softness that reads as welcoming rather than technical. Its thick, rounded shapes suggest comfort and approachability, making text feel casual and upbeat. The overall impression is contemporary and friendly, with a mild “toy-like” charm that keeps it from feeling corporate.
The design appears intended to deliver a bold, friendly voice through rounded geometry and consistent stroke weight, prioritizing approachability and instant readability. Its softened terminals and compact, sturdy forms aim to create a playful, modern sans that feels welcoming in branding and display contexts.
The caps appear slightly squarer in their overall footprint while still maintaining rounded corners, creating a stable headline texture. Strokes remain consistent in thickness across curves and straights, and interior spaces are kept open enough to preserve clarity at display sizes. The numerals and punctuation echo the same rounded construction for a cohesive set.