Sans Normal Ogny 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, clean, straightforward, impact, clarity, modernity, brand presence, geometric, rounded, compact, heavy, high-clarity.
A heavy, geometric sans with broad, rounded bowls and mostly uniform stroke thickness. Curves read as near-circular in letters like C, O, and Q, while terminals are predominantly flat and decisively cut. Counters are generous for the weight, giving forms like a, e, and g clear internal space, and the overall rhythm feels compact with sturdy verticals. Uppercase shapes are clean and monolinear, and lowercase proportions stay balanced without exaggerated extenders, producing an even, highly legible texture in text.
This font is well suited to headlines, logotypes, and display sizes where its strong geometric forms can carry personality and impact. It also works for short UI labels, signage, and packaging copy where quick recognition and even texture matter more than delicate detail. In longer paragraphs it will read best with ample leading due to its dense, heavy color.
The tone is direct and contemporary, with a friendly neutrality that comes from the rounded geometry and open counters. Its weight and compactness add a confident, attention-getting voice without feeling decorative. Overall it suggests practical modern branding and clear informational design.
The design appears intended to deliver a modern, geometric sans voice with high visual presence and dependable clarity. It prioritizes sturdy construction, open counters, and consistent shapes to remain readable while projecting a confident, contemporary tone.
The numerals are robust and simple, matching the letterforms with rounded curves and firm, flat terminals for consistent color. The Q’s diagonal tail and the crisp joins in letters like K, M, and W add a subtle technical edge within an otherwise smooth, rounded construction.