Sans Normal Osbab 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, robust, straightforward, impact, clarity, approachability, utility, modernity, rounded, blocky, compact, open, clean.
A heavy, rounded sans with broad proportions and a steady, even stroke. Curves are built from simple geometric arcs, while terminals are largely flat, producing a clean, block-like silhouette. Counters stay fairly open for the weight, and joins are smooth and un-fussy, giving the letters a consistent, sturdy rhythm. The lowercase is simple and compact, with a single-storey “a” and “g” that reinforce a contemporary, utilitarian feel.
Best suited to short, prominent text where strong presence and quick legibility are needed, such as headlines, posters, brand marks, and retail or wayfinding signage. It can also work for bold UI moments (labels, buttons, navigation) when a sturdy, friendly tone is desired.
The overall tone is direct and confident, with a friendly softness coming from the rounded curves. It reads as contemporary and practical rather than delicate or formal, projecting a no-nonsense, high-impact voice that still feels approachable.
The design appears aimed at delivering maximum impact with minimal stylistic distraction: a clean, rounded construction that stays readable at a glance while feeling modern and approachable. It prioritizes strong silhouettes and consistent rhythm for attention-grabbing, practical typography.
The weight creates strong color on the page, especially in running text, and the wide set amplifies presence at display sizes. Numerals are similarly hefty and legible, matching the letters’ rounded geometry and blunt endings for a cohesive texture.