Sans Normal Osbab 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, approachable, high impact, friendly tone, modern simplicity, display clarity, geometric, rounded, chunky, compact, clean.
A heavy, rounded sans with simplified geometry and broadly curved bowls. Strokes are uniformly thick with smooth joins and minimal modulation, creating a solid, compact color on the page. Counters are moderately open for the weight, and many terminals resolve into rounded or softly squared ends rather than sharp cuts. The overall rhythm is steady and even, with sturdy verticals and wide, circular curves that keep forms legible at display sizes.
This font is well suited to headlines, posters, and short, emphatic messaging where a bold, friendly voice is needed. It can work effectively in branding and packaging, as well as signage and UI callouts, especially when paired with a lighter companion for longer reading.
The tone is upbeat and approachable, pairing a strong presence with soft, friendly shapes. Its weight and rounded construction give it a confident, contemporary feel that reads as modern and slightly playful rather than formal.
The design appears aimed at delivering maximum impact with an inviting, contemporary character. By combining very heavy strokes with rounded, geometric construction, it prioritizes clarity and personality for display typography.
The sample text shows strong word-shape cohesion and high impact, with the dense black texture making it best suited to larger sizes. The numerals appear similarly robust and simple, matching the letterforms’ rounded, geometric construction.