Slab Contrasted Elli 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, logotypes, western, retro, poster, rugged, playful, attention grabbing, vintage display, signage feel, brand character, blocky, bracketed, rounded, chunky, bulbous.
A heavy, block-built slab serif with broad proportions, rounded outer curves, and compact interior counters. The serifs read as thick, squared slabs with subtle bracketing, giving the joins a softened, molded feel rather than a sharp mechanical cut. Strokes maintain a sturdy, high-ink presence while showing gentle modulation at curves and terminals, producing a slightly sculpted rhythm across words. Lowercase forms are large and prominent, with single-storey shapes (notably a and g) and short, stout extenders that keep the overall silhouette dense and stable.
Best suited to large-format typography such as headlines, posters, branding marks, and storefront-style signage where its mass and slab details can be appreciated. It also works well for packaging and editorial display applications that want a vintage, bold presence, especially when paired with simpler text faces for body copy.
The design evokes classic poster and display lettering with a faint old-west and mid-century advertising flavor. Its chunky slabs and rounded massing feel confident and friendly, leaning toward nostalgic, handcrafted signage rather than sleek modern minimalism. The overall tone is bold, warm, and attention-seeking, with a hint of ruggedness.
This font appears designed to deliver maximum impact with a nostalgic slab-serif voice, combining sturdy, sign-painter-like forms with softened bracketing for approachability. The intention is clearly display-first: creating loud, confident word shapes that feel classic and characterful in short phrases.
In text, the tight counters and heavy joins create strong word shapes but can darken quickly at smaller sizes. The numerals match the same thick, rounded construction and read best when given ample size and spacing. The capitals have a billboard-like presence, while the lowercase keeps the texture lively and informal.