Sans Normal Lured 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller' by Fontfabric, 'Geller Sans' by Ludka Biniek, 'PF Centro Sans Pro' by Parachute, 'Akwe Pro' by ROHH, and 'Gentona' by René Bieder (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, event promos, playful, bouncy, retro, cartoonish, friendly, attention grabbing, friendly display, energetic tone, retro fun, chunky, rounded, soft, puffy, dynamic.
A heavy, rounded sans with a pronounced rightward slant and compact counters that create dense, ink-rich silhouettes. Forms are built from broad curves and blunt terminals, with gentle swelling in bowls and shoulders that gives letters a slightly puffy, inflated feel. The rhythm is lively and irregular in a deliberate way, with subtle angle and width changes across glyphs that read as energetic rather than strictly geometric. Numerals follow the same chunky, rounded construction, staying highly prominent at display sizes.
Best suited for posters, headlines, and short, high-impact copy where bold shapes and a playful slant can do the work. It fits well in packaging, entertainment branding, kids-focused materials, and promotional graphics that benefit from a friendly, energetic voice. For longer passages, it is more effective in larger sizes or in brief bursts of text.
The overall tone is upbeat and informal, leaning toward a fun, poster-like personality. Its exaggerated weight and slanted stance suggest motion and humor, making it feel approachable and a bit mischievous rather than corporate or restrained.
Designed to deliver maximum presence with rounded, approachable forms and an energetic slant, prioritizing personality and immediacy over neutrality. The letterforms aim for a lively, cartoon-leaning display style that stays cohesive across uppercase, lowercase, and numerals.
Round letters like O and Q appear especially full, while diagonals and joins in letters such as K, M, N, and W remain sturdy and simplified to maintain consistent visual mass. The lowercase maintains a compact, stout texture with friendly shapes and minimal sharp detailing, reinforcing its display-first intent.