Sans Normal Lykum 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Graphicus DT' by DTP Types, 'Futura EF' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura Now' by Monotype, 'Futura ND' by Neufville Digital, 'Futura SH' by Scangraphic Digital Type Collection, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, sporty, energetic, punchy, playful, modern, attention grabbing, express motion, friendly impact, modern branding, slanted, rounded, chunky, friendly, compact counters.
This typeface is a heavy, right-slanted sans with broad proportions and rounded geometry. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly blunt, giving letters a dense, blocky silhouette. Counters are tight and circular-to-oval, with smooth curves in C/G/O and robust bowls in B/P/R. The overall rhythm is lively due to the italic angle and the slightly springy, rounded shapes, while spacing appears generous enough to keep forms from clogging at display sizes.
Best suited for headlines and short text where impact and motion are desired, such as posters, splash screens, product packaging, and bold brand marks. It can also work well for sports and entertainment graphics, promotional materials, and punchy UI highlights where strong presence and quick recognition matter.
The tone is confident and high-impact, with a sporty, forward-moving feel driven by the pronounced slant and muscular weight. Rounded forms soften the aggression, adding a friendly, upbeat character that reads as contemporary and approachable. Overall it communicates energy and immediacy rather than refinement.
The design appears intended to deliver maximum visual impact with a sense of speed and friendliness, combining chunky rounded construction with an assertive slant. It prioritizes bold recognition and contemporary tone for display-led communication.
The numerals match the letterforms with similarly compact counters and strong, simplified shapes, maintaining a cohesive, poster-ready color. The italic construction feels integral (not merely mechanically skewed) because curves and diagonals retain consistent visual weight and stability across the set.