Sans Normal Idmaf 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, handwritten, approachable, lively, warmth, informality, speed, approachability, motion, rounded, monoline, soft terminals, informal, bouncy.
A slanted, monoline sans with rounded forms and softly tapered stroke endings that keep the texture light and even. Curves are prominent and slightly irregular in a deliberate, hand-drawn way, while verticals lean consistently to create a forward rhythm. Counters are open and generous, with simplified, loopless shapes in several lowercase letters and smooth, circular bowls in characters like o and e. Overall spacing reads relaxed rather than rigid, giving lines a gently varied, natural flow.
Works well for short-to-medium text where an informal, human voice is desired—such as brand accents, packaging copy, café menus, social graphics, and event posters. It can also serve as a friendly headline or subhead companion in layouts that need warmth and motion without heavy stroke contrast.
The face feels friendly and conversational, like quick marker lettering refined for text. Its steady italic lean adds energy and motion without becoming aggressive, making it come across as upbeat and personable. The rounded geometry and soft joins suggest an approachable, everyday tone suited to informal communication.
Likely designed to capture the ease of handwritten italic lettering while retaining the clarity and consistency expected from a sans typeface. The goal appears to be an approachable, energetic texture that stays readable and uniform across letters and numerals.
Distinctive details include simple, clean capitals with rounded shoulders, a single-storey style for several lowercase forms, and numerals that keep the same casual, handwritten logic as the letters. The slant is consistent across uppercase, lowercase, and figures, helping mixed-content lines look cohesive.