Sans Normal Ogby 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts, 'CF Panoptik' by Fonts.GR, 'Hans Kendrick SE' and 'Neue Einstellung' by Hanken Design Co., and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, approachability, brand voice, modernity, rounded, geometric, compact, high-ink, blocky.
A heavy, geometric sans with rounded bowls and a compact, sturdy stance. Curves read as near-circular in letters like O, C, and G, while straight-sided forms (E, F, H, N) keep a firm, engineered rhythm. Terminals are clean and mostly blunt, counters are relatively small for the weight, and joins feel smooth rather than sharp, giving the overall texture a dense, even color in text. Lowercase forms are simple and contemporary, with a single-storey a and g, a straight-backed d, and a broad, symmetrical feel across the set; figures are similarly solid with ample mass and clear silhouettes.
Best suited for display roles where impact and clarity matter—headlines, brand marks, packaging callouts, posters, and short UI/wayfinding labels. In paragraphs it will create a dark, emphatic texture, making it most effective for short-to-medium text where strong presence is desirable.
The font projects a direct, upbeat tone: bold enough to feel assertive, but softened by rounded geometry that keeps it approachable. It feels contemporary and practical, with a slight “tech/branding” crispness rather than a humanist or calligraphic warmth.
Likely designed to provide a modern, geometric sans voice that reads quickly and holds up at large sizes, balancing strong presence with rounded shapes that avoid harshness. The simplified, contemporary lowercase suggests an emphasis on branding and versatile display typography.
Spacing appears generous enough to prevent clogging despite the dense strokes, and the overall rhythm stays consistent from caps to lowercase. Diagonal letters like K, V, W, X, and Y have strong, stable geometry that reinforces the punchy, headline-oriented look.