Sans Normal Ogru 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Ricardo' by Bureau Roffa, 'Morandi' by Monotype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, clarity, modernity, approachability, display, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with broad proportions and a sturdy, even stroke. Curves are clean and close to circular, while corners are slightly softened rather than sharp, giving forms a rounded, machined feel. Uppercase letters read as compact, assertive blocks with generous internal counters in C, D, O, and P, and straightforward, no-nonsense construction in E, F, H, and N. The lowercase is similarly robust, with a single-storey a and g, a round i dot, and simple, open joins that keep the texture solid and uniform at display sizes. Numerals match the same weight and geometry, with a notably round 0 and a simple, upright 1.
Best suited to headlines, short statements, and branding where impact and clarity matter—such as posters, packaging, retail signage, social graphics, and bold UI labels. It can also work for brief blocks of text when a strong, contemporary tone is desired, though the heavy color will dominate at smaller sizes.
The overall tone is bold and approachable—more energetic than formal—with a contemporary, practical voice. Its rounded geometry adds friendliness, while the dense weight and broad stance project confidence and immediacy.
The font appears designed to deliver a modern, high-impact sans voice built on geometric shapes and consistent weight, prioritizing legibility and presence in display settings while maintaining a friendly, rounded character.
Spacing and rhythm create a strong, dark typographic color, especially in all-caps lines. The design favors clear silhouettes and uncomplicated letterforms over nuance, making it feel sturdy and poster-ready.