Sans Normal Nogub 16 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Avita' by Bykineks, 'Devinyl' by Nootype, and 'Glimp' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, playful, impact, approachability, clarity, modernity, rounded, geometric, compact, heavy, clean.
A heavy, rounded sans with geometric construction and smooth, low-modulation curves. Counters are fairly open for the weight, and many joins and terminals read as gently softened rather than sharply cut. Uppercase forms feel broad and stable, while lowercase shows a tall x-height with short ascenders and descenders, creating a compact, blocky rhythm in text. Numerals are similarly stout and simple, matching the overall mass and clarity of the letters.
Best suited to headlines, display typography, and short-to-medium copy where impact and immediacy matter—such as posters, packaging, signage, and bold brand systems. It can also work for UI labels or navigation when a strong, friendly emphasis is needed, though its heavy texture is most effective at larger sizes.
The overall tone is assertive and approachable: big, friendly shapes with a contemporary, no-nonsense presence. Its rounded geometry keeps the weight from feeling harsh, giving it an inviting, slightly playful character that still reads as solid and dependable.
The design appears intended to deliver maximum visual impact with simple, geometric letterforms that remain approachable. It prioritizes strong silhouette and legibility at display sizes, using rounded construction and compact proportions to create a contemporary, energetic voice.
In running text the tight vertical proportions (tall x-height and short extenders) produce a dense, headline-forward texture. The round letters (like O, o, e) and the wide, heavy strokes create strong color on the page, making spacing and line breaks more noticeable at larger sizes.