Sans Normal Obgek 18 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Incised 901' by Bitstream, 'FF Clan' by FontFont, 'Gotham' by Hoefler & Co., 'Antique Olive' by Linotype, 'Ravenna Serial' by SoftMaker, 'TS Ravenna' by TypeShop Collection, and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, approachability, modernity, simplicity, rounded, geometric, compact, blocky, soft corners.
A heavy, geometric sans with round counters, softened joins, and largely uniform stroke weight. Curves are built from broad circular/elliptical forms (notably in O, C, and G), while terminals tend toward squared or gently rounded cuts. The lowercase shows a tall x-height with compact ascenders and descenders, producing a dense, high-impact texture in text. Proportions are sturdy and slightly condensed in feel, with wide bowls and tight apertures that keep silhouettes bold and simple across letters and numerals.
Best suited to display applications where strong impact and quick recognition matter: headlines, posters, logos/wordmarks, packaging, and bold signage. Its compact, tall-x lowercase can work for short supportive text, but it visually dominates in longer passages, making it most effective in titles, callouts, and UI hero moments.
The overall tone is assertive and upbeat, combining strong headline presence with approachable, rounded shapes. It reads as contemporary and energetic, with a practical, no-nonsense clarity that still feels friendly rather than severe.
The design appears intended to deliver maximum presence with clean, geometric construction and softened edges, balancing strength with approachability. It prioritizes simple silhouettes and consistent rhythm to stay legible and distinctive in large-scale, attention-grabbing typography.
In the sample text, spacing and rhythm create a solid typographic “block” well-suited to short bursts of copy. The numeral set matches the letterforms’ weight and geometry, with simple, robust shapes intended to stay clear at display sizes.