Cursive Efmog 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: greeting cards, branding, packaging, social graphics, quotes, casual, friendly, lively, personal, retro, handwritten feel, approachability, expressive headings, casual branding, brushy, slanted, looping, airy, fluid.
A slanted, brush-pen script with smooth, continuous strokes and gently tapered terminals. Letterforms show rounded bowls and open counters, with frequent entry/exit strokes that keep words flowing without becoming overly dense. Capitals are larger and more gestural, mixing simple swashes with compact joins, while lowercase forms stay relatively narrow with a modest rise-and-fall rhythm. Numerals and punctuation follow the same handwritten logic, with soft curves and slightly varied stroke endings that preserve an organic, drawn feel.
This style suits short to medium-length display copy where a personal, handwritten impression is desirable—such as greeting cards, invitations with an informal tone, boutique branding, packaging labels, and social media graphics. It can also work for pull quotes or headings when paired with a simpler text face for body copy.
The overall tone is warm and conversational, like quick confident handwriting on a note or card. Its energetic slant and looping forms give it a lively, personable character that reads as informal and approachable rather than formal or ceremonial.
The design appears intended to emulate quick, fluid brush handwriting with a consistent rhythm, balancing expressive capitals and connected cursive flow with enough openness to remain legible in typical display sizes.
Spacing appears intentionally loose enough to prevent joins from clogging, helping the script stay readable in short phrases. The stroke contrast is visible but not dramatic, and the slightly irregular curves and terminals add authenticity without looking messy.