Sans Superellipse Hiluz 1 is a very bold, narrow, monoline, upright, tall x-height font visually similar to 'MVB Diazo' by MVB and 'Imagine Pro' by Salamahtype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, assertive, industrial, sporty, poster-like, utilitarian, space saving, high impact, bold signage, geometric consistency, condensed, blocky, sturdy, compact, rounded corners.
A compact, heavy sans with a condensed footprint and largely uniform stroke weight. Curves are built from rounded-rectangle/superellipse forms, giving counters a squarish softness rather than true circles. Terminals are mostly flat and blunt, with minimal modulation and tight apertures; the lowercase features a tall x-height and short extenders for a dense rhythm. Overall spacing reads snug and efficient, prioritizing a solid, high-ink silhouette.
Best suited for headlines, posters, and short emphatic copy where dense, bold texture is an advantage. It can also work well on packaging and branding that needs a compact wordmark or strong shelf impact, and in sporty or industrial-themed graphics where a tough, condensed voice is desirable.
The tone is bold and no-nonsense, projecting strength and urgency. Its compressed proportions and chunky forms feel industrial and sporty, with a straightforward voice suited to attention-grabbing statements rather than subtlety.
The design appears intended to deliver maximum impact in limited horizontal space, using rounded-rectangular geometry to keep forms friendly while remaining forceful. It aims for clear, repeatable shapes and a strong typographic “stamp” that holds up in large display applications.
Round letters like O/Q and numerals such as 0/8/9 show the superellipse influence most clearly, while diagonals (A, V, W, X) maintain a sturdy, geometric consistency. The compact joins and narrow apertures create a dark color on the line, especially in longer text settings.