Sans Normal Veluz 12 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype; 'Conamore' by Grida; 'Fact' by ParaType; 'Clear Sans Screen' and 'Clear Sans Text' by Positype; 'Almarose' by S&C Type; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, signage, friendly, modern, casual, approachable, clean, readability, approachability, contemporary tone, forward motion, everyday text, rounded, humanist, oblique, open, smooth.
This typeface is a slanted sans with rounded, softly modeled strokes and a consistently low-contrast construction. Curves are broad and even, with open apertures and generous internal counters that keep letters clear at text sizes. Terminals are predominantly sheared to match the overall angle, and the forms favor simple geometry with subtle humanist modulation in joins and diagonals. Numerals follow the same oblique rhythm, with smooth bowls and straightforward, highly legible silhouettes.
It works well for UI labels, product copy, and editorial text where a modern, approachable voice is desired. The open forms and smooth curves also suit branding, packaging, and signage, especially when a clean sans look is needed with a bit more motion than an upright style.
The overall tone is friendly and contemporary, with an easy, conversational feel created by the steady slant and rounded shapes. It reads informal without becoming playful or decorative, making it suitable for communication that aims to feel human and approachable while staying visually tidy.
The design appears intended to provide a clear, contemporary sans voice with built-in emphasis and forward movement through its oblique posture. Rounded geometry and open counters suggest a focus on readability and a welcoming tone for everyday communication.
Letterfit appears comfortable with consistent spacing and a steady forward rhythm in running text. The slant is pronounced enough to signal emphasis, yet the shapes remain stable and readable, especially in mixed-case settings.