Sans Normal Kemal 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Plasto' by Eko Bimantara, 'Interval Next' by Mostardesign, 'Karlsen' by TypeUnion, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, confident, modern, display impact, add motion, brand emphasis, headline clarity, forward-leaning, rounded, compact, blocky, high-impact.
A heavy, forward-leaning sans with rounded geometry and compact internal spaces. Strokes are broadly uniform with smooth curves and sturdy terminals, producing dense counters in letters like a, e, and s. The italic construction reads as a consistent slant rather than cursive, keeping forms upright in structure while pushing them forward rhythmically. Overall proportions feel slightly wide in the rounds (O, Q) with strong, simplified joins and a bold, billboard-ready silhouette.
Best suited to short, high-visibility copy such as headlines, posters, and punchy brand statements where dense letterforms can read as intentional strength. It can also work for packaging and promotional graphics, especially when the goal is an energetic, sporty voice rather than long-form comfort.
The tone is assertive and energetic, with a fast, contemporary feel created by the steady slant and thick strokes. Its rounded shapes keep it approachable, while the weight and tight apertures add a confident, headline-driven attitude.
The design appears intended to deliver a bold, modern sans voice with a built-in sense of motion. Its rounded construction and steady italic angle prioritize impact and immediacy, making it feel optimized for display typography and attention-grabbing messaging.
Curves are emphasized over sharp corners, and the weight creates strong color in text blocks. Numerals are similarly robust and rounded, matching the letterforms for consistent impact in mixed settings.